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GBA Services announces the appointment of new Commercial Director

Global time critical logistics provider GBA Services, announces the appointment of Bill Smetham to the newly created position of Commercial Director.

GBA Services has been experiencing significant growth in recent years, culminating in an almost 40 percent uplift in business in 2015. As Commercial Director Bill’s role will include streamlining the new business development process, overseeing the complex legalities of working with big-name blue chip companies, reviewing and implementing new marketing activities as well as continuing to manage GBA’s global partnerships.

Bill has spent the last two years as an integral part of the GBA Services senior management team working within their Global business stream, so is well acquainted with the company’s client base and service offering. Prior to his time at GBA, Bill boasts extensive management experience working within companies such as Courage Brewery, Exel Logistics, P&O, American Standard and GAC.

Speaking of his appointment Bill commented: “For me one of the things that really sets GBA Services apart from many others, is that clients know they can rely on us around the clock. Whether they need Time Critical, High Security or Cold Chain logistics, we can provide it anytime and anywhere. I am delighted to be part of a company that has such significant growth plans, is highly competent in its field and has a genuine passion for customer service.

Peter Zak, Operations Director of GBA Services said: “We’ve had an amazing 12 months and have invested significantly in infrastructure as well as our people and our fleets. Our decision to bring Bill into this new role not only takes advantage of his outstanding attention to deal and experience in the logistics arena, but allows us to show how serious we are as a business about our future plans.”

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